Any reference to “us”, “we”, “Exapik” or “ours” relates to Exapik, reference to “user/s”, “you” or “your” relate to individuals that use or where exposed to Exapik Technology. “Partners” or “Data Partners” relate to third party data companies and advertisers (Demand Partners) and publisher websites/online services that distribute Exapik Technology (Supply Partners). The following privacy statement explains how users’ information is collected and shared with our Partners and reviews how we protect users privacy.
Exapik does not actively collect nor store any personally identifiable information (PII) such as names, email or residence addresses, telephone numbers, etc. Other than PII you explicitly provide voluntarily on our website contact form or via direct communication.
Personal Information shall be used solely in order to process your inquiries, respond to your requests and improve our services. Furthermore, Exapik obligates its Partners to do the same. This means that neither our Partners nor us can relate any of the information we collect or aggregate to an individual user.
While personal information or PII could be used for identifying a specific person and relay information to that person; non personal information (NPII) on its own cannot be associated with a specific person but may assist in personalizing content and hold commercial value (interested in cars and education, speaks English, using a mobile device, etc.). Based on NPII a user may be anonymously associated with audiences and receive more personalized content and advertisement.
Only information of commercial value is collected and retained for limited periods (see below), and generally relates to:
- Demographics: Approximated geographic location (country/city), spoken language.
- Behavioral: Advertising interaction, sites visited and searches conducted in the Exapik network.
- Technical: Screen resolution, browser attributes
- Cross Device: Usage patterns across desktops and mobile devices.
We may collect and share NPII that is derived from email addresses that have been hashed or obfuscated form.
We use various technologies (see below) in order to automatically collect NPII on our supply partners’ websites and through their services. We collect the NPII directly or indirectly through our demand partners. All Exapik demand Partners are leading companies that took upon themselves to comply with self-regulatory privacy protection criteria.
In order to allow for more efficient and relevant ad serving, Exapik and its Partners may collect, share and aggregate NPII (with third party NPII). This generally results in segmenting and categorizing the data in order to create interest-based audiences (traveling, autos, entertainment, etc.). The goal is to facilitate more efficient and relevant online advertising, in this case, using anonymous data.
A cookie is a small text file that is stored in a web browser directory by a website or an advertisement related action. There are two types of cookies: session cookies and persistent cookies. Session cookies are created temporarily in your web browser directory while you are visiting a website and deleted once you leave the website. The persistent cookies remain in your web browser and are activated again once you visit the website that created that such specific cookie. A web beacon is a small file used by a website or a service to keep track of your navigation through a single website or a series of websites A pixel is a small line of code which is used by a website or an advertisement related action to assign online activities to a computer or browser.
Exapik respects your choices with regard to online privacy, you can opt-out at any time using the following industry opt-out links.
- DAA opt-out program (currently available at http://www.aboutads.info/choices/) for U.S. properties,
- EDAA opt-out program (currently available at http://www.youronlinechoices.eu/) for EU/EEA properties, and
- NAI opt out program (currently available at http://www.networkadvertising.org/choices/).
Please note: Your browser enables you to disable all cookies (if you do not know how to do this, consult with your browsers’ “Help” tab), however, this may interfere with your use of various online services and websites.
Opting out results in embedding opt-out cookies on your browser that notify demand side servers not to interact with your browser: if you delete/purge cookies and remove the said opt out cookie, upgrade or use a different computer or browser, or take any action which results in the deletion of the “opt-out” cookie than you will need to opt-out again.
Exapik also respects browsers “Do-not-track” HTTP headers, and will treat Do-Not-Track headers as if an opt-out cookie is set.
Exapik does not collect or store sensitive information such as personally identifiable information. No data related to political, ethnic or racial origins, philosophical, sexual or religious orientation, health condition, financial condition, children under the age of 13 and other sensitive categories as per OBA guidelines.
Exapik’s servers are located in the United States (US); you should know that your information is transferred to the US while you may be exposed to our Technology from anywhere in the world. Be advised that US laws governing the collection, disclosure and use of your information (PII and NPII) may differ from the information legislation present in your territory. Through your continued use of the Technology you agree to accept US information related law.
Information security and retention
Note that although we take measures to secure the information and reduce the risk of unwanted disclosure, we cannot guarantee the information will not be exposed as a result of unauthorized penetration to our servers.
Supply Partners’ OBA notification obligation
It is the Supply Partners’ and their respective Supply Partners’ responsibility to take any action required to uphold regulatory requirements and inform their users adequately that their websites use third party technology and cookies that assist in collection and sharing of anonymous NPII of commercial relevance to online behavioral advertising.
We may share some or all of your information (PII and NPII) with our subsidiaries, joint ventures or other companies under a common control that we have or may have in the future, or such third parties that acquire us or substantially all of our assets, providing such party undertakes to protect your privacy in accordance with these terms.
Otherwise, we will not disclose your Personal Information to any third party, unless:
- Required to do so as part of any legal proceedings conducted between you and the Website.
- Required to do so by court order.
- In case the activity of the Website/Technology is transferred to a third party, providing such party undertakes to protect your privacy in accordance with these terms.
Questions and complaints
Please contact us at firstname.lastname@example.org if you have further questions, concerns or complaints having to do with Exapik privacy related practices.
This policy was last updated on Sept 20, 2015.