VICTORIA, BRITISH COLUMBIA – Exapik, a rapidly growing company that specializes in managing, mining and selling complex data sets, has announced that its data collection platform surpassed a threshold of 1 billion events per month in December, 2016, the company’s 13th month of operation. This reflects traffic from more than 250 million unique users who crossed through Exapik’s broad network of web and mobile app partners.
Mobile data is a gift from the digital marketing gods. The good stuff is invaluable. Its potential uses, collection methods, and sheer breadth are as unlimited as your imagination. Your users might not even recognize how very valuable their data is – but as the saying goes, with great power comes great responsibility.
Obtaining mobile user data is a transaction: Both parties must gain something. Keep up your end of the bargain and give your users the respect for their info that their faith in your app deserves.
Monetize, they said. It’s easy, they said. Just run ads, they said. And so, you added ads to your monetization strategy… and waited. And waited some more. Yet, those ad revenues still haven’t materialized, and that beach house of your dreams is still a castle in the sand. So what went wrong? (And who are “they,” anyway? But that’s another post.)
As it turns out, ads are just about the worst possible way to monetize.
This article is based on a talk given by Exapik founder Ian Paterson at the Rich Data Summit. The talk focused on Monetizing Data: What’s Really Possible.
Smart data collection is a necessity for any organization looking to compete on a level playing field with competitors. Being at the head of a business or playing a key role in your company means that the right data collection keeps you in the loop as far as your consumer base is concerned.
Mobile app developers are frequently approached by shady SDK providers promising riches in exchange for integrating SDKs. These SDKs represent new risks to your app business:
- They can be a performance drag,
- they might open up security vulnerabilities,
- and worst of all, they can get your app removed from the app store — killing your cash cow.
Find out how to avoid these problems.
At the intersection of accessible analytics, cheap processing power, and availability of expertise, lies the opportunity for businesses to differentiate using data. The rapid growth of recorded data has led many businesses to start asking questions about what their data can to for them, both on its own and augmented with external data. Entire industries are beginning to wake up to the goldmine in their internal data, which in turn drives the market to identify what data is available for sale.
Data markets, or data marketplaces, were supposed to solve the problem of discovery: delivering a hands off sales channel for organizations looking to monetize their data. But the bulk of the first cohort of data markets that emerged in 2010 have either exited, pivoted or stagnated. What follows is a list of marketplaces, with accompanying financing information and relevant exit status, where available.What is a data marketplace?
Data markets are a form of data distributors,